Yep, canned sparkling wine.  And, is it cute or WHAT?

I went to an industry event at the Biltmore Ballrooms on Tuesday and one of the vendors had these at their table.  I was probably slightly too excited about the cute pink cans + I definitely took more than one…

Here’s the Q+DD (from the interwebs) on Sofia Blanc de Blancs Canned Sparkling Wine:

Niebaum-Coppola Winery, owned by film director Francis Ford Coppola, wanted to sell its Sofia blanc de blancs sparkling wine — named for daughter and fellow director Sofia — in a 187 ml serving, just big enough for one drinker’s thirst and a neat way to enjoy sparkling wine without opening a full-size bottle.  For years, champagne and other sparkling wines have been served up in 187 ml bottles (about six ounces, or a quarter of a full bottle) known among wine types as splits.  Coppola wanted to sell a split of Sofia, but couldn’t find anyone to package it in small bottles with corks of the same quality as their full-sized offering, which has been bottled since at least 1999.

Other ideas weren’t terribly appealing — a bottle with a screwcap looked too much like those airline single-servings; not bad, but not the hip image the winery wanted for Sofia  Then they contemplated the can.  “The more we kind of played with the idea, the more we warmed up to it,” said Erle Martin, president of Niebaum-Coppola. “We realized we could make a can very cool and very elegant.”

Part of the plan has been to market Sofia not merely as premium wine without a bottle but as a clubgoers’ drink: ordered by name, easy to hold at a bar and ideal for resort poolsides where glass is a no-no.  Niebaum-Coppola’s intention is to target drinkers of beer or alcopops, those fruity mixes like Smirnoff Ice that have supplanted wine coolers as the choice for sweet-palated drinkers.  The cans are meant to appeal to what Martin has described as a “Sex in the City” crowd: sophisticated female city-dwellers, from just over drinking age up to their mid-30s.  It’s a different audience than most wine drinkers.  (http://www.msnbc.msn.com/id/)

After doing some light online research, I realized that Sofia blanc de blancs has been around for a while in the mini cans, SO I might be a little slow to the game.  Whatever the case, I’m still excited about it!  These little cans of sparking happiness are seriously super cute + have fully caught my attention.  (Move over PBR…)

JUST love! 

xx, L

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