This bulletin just in from the Department of the Obvious: Women tend to have strong preferences when it comes to their personal style.  Especially their clothes. Further bulletins as events warrant.

(Thank you.)

So yeah,  we’ve all got very particular ideas about what we’d like to look like at almost any hour of the day. Save the precious sweat pant clad evening on the couch with your DVR or the quick workout in your old sorority t-shirt, I think it’s fair to say that we are disinterested in removing ourselves from the world of fashion for almost any length of time and this definitely applies to the 9 months a woman spends while being pregnant.

Now, I don’t know this from personal experience (I mean, yes, I do have a baby, but she’s furry and instead of giving birth, I simply picked her up from a Yorkshire terrier breeder south of the airport)

However, I do know some pretty fashionable ladies who have totally rocked the “with child” look.  For example:

Jess at her baby shower in NYC...mere weeks before the twins

Yep, it seems that the modern woman is trading in the tent dress for maternity Sevens…and from what I hear, it’s not easy.  Enter Amy Koch, author of BUMP IT UP:  Transform Your Pregnancy into the Ultimate Style Statement. 
Here’s the Q+DD on AK: She’s a NBC Trend Reporter, Vogue Style Expert, Twitter Mom Style Expert, Contributor to The New York Times, Town & Country, Travel + Leisure, INC., New York Observer and the Huffington Post and a mother of two. Her book, Bump it Up, promises to help “turn nine months of potential frump into mega maternity moxie” by offering style tips and tricks through each trimester and beyond.  BONUS: the book includes sketches from today’s most popular fashion designers, including Nicole Miller, Diane von Furstenberg, Donna Karan, and Isaac Mizrahi.

In celebration of her super awesome book, Amy is on tour and will be making her way to the A on March 30th and all you gorgeous pregnantistas (and your friends) are invited!

Here’re the deets:
When: Tuesday, March 30, 2010 from 7pm-10pm
Where: W Perimeter 111 Perimeter Center West ATL, GA 30346 (770) 396-6800
What: Pampering treatments (oxygen blasts, neck massages) by BLISS Spa, faux glow bar by LANCOME, bra fitting and shapewear tutorial by WACOAL, book signing by Amy Tara Koch, fashion demo by Amy Tara Koch with Izzy Maternity, mega gift bag & raffle of Britax car seat, Medela breast pump, Baby Bjorn, Sittercity Membership, Babymoon at W, Pre-natal spa service by Bliss.  Sponsored by PAMPERS, TIDE, BRITAX, BABY BJORN, and WACOAL.

Awesome!

I LOVE that she is pairing up with Izzy Maternity! If you’re not familiar with this store and you are even considering having a child – you just have to go visit our friend Hannah at the Peachtree Battle location of this fabulous Atlanta-only maternity boutique chain that she and her family own and operate.

Hannah!

Hannah is fabulous, and from what I hear, totally the girl you want in your corner as you’re sporting the bump! Click here to view the website.

So, if you’re expecting, I think you can expect to have a great time at the Bump it Up event on March 30th!

Oh, baby!

Hope to see all you haute mamas there!
xx, L

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